Refreshing an Agency’s Voice of Care
✍️ Description:
When Family Strategies Counseling Center sought to update their public presence, the goal was clear: create a unified, professional brand that reflects the warmth and credibility of their therapeutic services.
This project went beyond surface updates—it was about aligning their identity with the compassionate, life-changing work they do every day. From redesigning the agency website to modernizing their logo and color palette, and creating custom logos for specialized programs, the work brought clarity, cohesion, and new energy to their outreach.
🔹 Project Highlights:
- Agency-Wide Brand Refresh – Updated logo, color system, and design elements to establish a modern yet approachable identity.
- Website Redesign – Clean, accessible design that makes it easy for clients to explore services, programs, and resources.
- Program Identity Suite – Custom logos for multiple counseling programs, giving each a distinct presence while reinforcing the overall brand.
- Consistency Across Platforms – Cohesive look carried through web, print, and digital assets to strengthen recognition and trust.
- Client-Centered Focus – Clear navigation and messaging designed to reduce barriers for individuals and families seeking support.
The result? A revitalized brand and online presence that reflects the care and professionalism of Family Strategies, helping the center better connect with those they serve.
Visit the site: familystrategies.org